Funnels can be made complex … actually made complex, so complicated that the majority of people give up before they launch their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page?Build And Sell Online Courses
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single web page with the best structure to convert cold traffic into customers …
Pretty cool idea, right? Build And Sell Online Courses
Well, it definitely caught on because Samcart is able to charge exceptionally high prices for this pledge:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the rate.Build And Sell Online Courses
In fact, using Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.Build And Sell Online Courses
A typical way to do this is what’s called the “AIDA” design:
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its ability to eliminate their pain or attain their wanted condition
Action: provide the opportunity to purchase
Many sales funnels extend these steps throughout multiple pages, procedures, e-mails, etc.
The main claim of the one-page funnel is to reduce the process to a single page.Build And Sell Online Courses
A successful page will plainly carry out each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each concept listed below (along with a link to download the entire funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has expired … However make sure you sign up, since I have big prepare for funnel contractors in the works soon!Build And Sell Online Courses
This simple (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there suffice bad marketers out there already.
Be specific with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Build And Sell Online Courses
A strong starting point is “How to achieve a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be true. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond… Clients are skeptical. Social proof is the very best psychological weapon we need to encourage individuals.
There is a lot details out there that it is extremely tough to know which to trust.
Social proof provides us a simple way out … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.Build And Sell Online Courses
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Guarantee
If they’ve made it this far, it indicates they’re practically prepared to buy. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid product guarantee is everything about.
Reviews have shown that your item has actually worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product assurance.
There are a number of successful formats for service warranties:
30+ day cash back 110% cash back guarantee.
Your customer wants to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is simple, but so essential.
You require really to request for their money and take it!Build And Sell Online Courses
Here’s where your checkout form is available in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Do not wish to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you an introduction of current finest practices. I hope you enjoyed it. In addition, it is essential to dispel the concept that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!