Funnels can be made complex … actually complicated, so complex that most people give up before they release their first real campaign. What if you could streamline this and put a sales funnel on a single page? Brian Samcart
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the right structure to transform cold traffic into consumers …
Pretty cool concept, right? Brian Samcart
Well, it definitely caught on due to the fact that Samcart is able to charge very high costs for this guarantee:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the price.Brian Samcart
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.Brian Samcart
A typical method to do this is what’s called the “AIDA” model:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your product and its capability to remove their discomfort or achieve their wanted condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these actions throughout numerous pages, processes, emails, and so on.
The primary claim of the one-page funnel is to shorten the procedure to a single page.Brian Samcart
A successful page will clearly execute each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More details on each principle listed below (in addition to a link to download the whole funnel!).
Get the whole funnel for free????
The free One Page Funnel has expired … However ensure you register, because I have huge prepare for funnel home builders in the works quickly!Brian Samcart
This basic (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the remainder of the page.
1.Never ever lie … seriously – there suffice bad marketers out there currently.
Specify with your headings – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Brian Samcart
A strong starting point is “How to accomplish a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be true. That’s where the next element comes in.
3. Client Reviews in 2019 and beyond… Clients are skeptical. Social evidence is the best psychological weapon we need to persuade individuals.
There is so much info out there that it is exceptionally tough to know which to trust.
Social proof offers us a simple way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.Brian Samcart
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Guarantee
If they have actually made it this far, it indicates they’re nearly ready to purchase. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.
Testimonials have actually revealed that your product has actually worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item warranty.
There are several successful formats for service warranties:
30+ day money back 110% cash back assurance.
Your client wishes to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is easy, but so essential.
You require really to ask for their cash and take it!Brian Samcart
Here’s where your checkout form is available in.
The main goal of this action is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t want to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you an overview of present best practices. I hope you enjoyed it. Furthermore, it’s important to resolve the concept that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!