Funnels can be complicated … really made complex, so complicated that many people give up before they launch their first genuine project. What if you could streamline this and put a sales funnel on a single page? Brian Moran Samcart
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single websites with the right structure to transform cold traffic into consumers …
Pretty cool idea, right? Brian Moran Samcart
Well, it definitely caught on because Samcart has the ability to charge very high prices for this guarantee:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the rate.Brian Moran Samcart
In fact, using Cartflows and your favorite WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.Brian Moran Samcart
A typical method to do this is what’s known as the “AIDA” design:
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its capability to eliminate their discomfort or achieve their preferred condition
Action: provide the opportunity to buy
Most sales funnels extend these actions throughout several pages, procedures, emails, etc.
The main claim of the one-page funnel is to shorten the procedure to a single page.Brian Moran Samcart
An effective page will plainly execute each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More information on each principle below (in addition to a link to download the whole funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has actually ended … However ensure you sign up, due to the fact that I have big plans for funnel contractors in the works soon!Brian Moran Samcart
This simple (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each component.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the remainder of the page.
1.Never ever lie … seriously – there are enough bad online marketers out there currently.
Be specific with your headings – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Brian Moran Samcart
A solid beginning point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be real. That’s where the next component can be found in.
3. Consumer Reviews in 2019 and beyond… Customers are doubtful. Social proof is the very best mental weapon we need to persuade people.
There is a lot details out there that it is exceptionally difficult to know which to trust.
Social evidence gives us an easy way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.Brian Moran Samcart
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Warranty
If they’ve made it this far, it means they’re almost prepared to purchase. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.
Testimonials have actually shown that your product has actually worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product warranty.
There are several effective formats for warranties:
30+ day money back 110% refund warranty.
Your client wishes to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is easy, but so crucial.
You need in fact to request for their cash and take it!Brian Moran Samcart
Here’s where your checkout kind comes in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not need.
Do not want to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you an overview of existing best practices. I hope you enjoyed it. In addition, it’s important to resolve the concept that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!