Funnels can be complicated … really made complex, so complex that most people quit prior to they release their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Brian Moran Samcart Reviews
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single web page with the best structure to convert cold traffic into customers …
Pretty cool concept, right? Brian Moran Samcart Reviews
Well, it definitely caught on since Samcart is able to charge incredibly high rates for this pledge:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the rate.Brian Moran Samcart Reviews
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.Brian Moran Samcart Reviews
A common way to do this is what’s referred to as the “AIDA” model:
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its capability to remove their discomfort or achieve their desired condition
Action: provide the opportunity to buy
Most sales funnels extend these actions throughout numerous pages, procedures, emails, etc.
The main claim of the one-page funnel is to shorten the procedure to a single page.Brian Moran Samcart Reviews
A successful page will plainly execute each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More details on each concept below (in addition to a link to download the whole funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has expired … But ensure you register, because I have huge prepare for funnel builders in the works quickly!Brian Moran Samcart Reviews
This simple (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there are enough lousy online marketers out there currently.
Specify with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Brian Moran Samcart Reviews
A solid beginning point is “How to attain a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be real. That’s where the next element can be found in.
3. Client Reviews in 2019 and beyond… Customers are hesitant. Social proof is the best psychological weapon we need to encourage people.
There is so much information out there that it is exceptionally hard to know which to trust.
Social proof offers us a simple escape … if countless people have already trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of reviews on your sales page can do.Brian Moran Samcart Reviews
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Warranty
If they have actually made it this far, it implies they’re practically ready to buy. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid product assurance is everything about.
Reviews have actually shown that your product has actually worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product assurance.
There are several successful formats for warranties:
30+ day cash back 110% cash back warranty.
Your customer wants to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is easy, but so essential.
You require really to request their cash and take it!Brian Moran Samcart Reviews
Here’s where your checkout form comes in.
The main objective of this action is making the process as simple as possible for your users.
Do not request 40 information points that you do not require.
Do not want to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you an overview of existing finest practices. I hope you enjoyed it. Furthermore, it is very important to dispel the idea that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!