Funnels can be complicated … really made complex, so complicated that the majority of people quit prior to they release their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Better Than Samcart
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the best structure to transform cold traffic into clients …
Pretty cool idea, right? Better Than Samcart
Well, it definitely caught on since Samcart has the ability to charge very high prices for this promise:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the cost.Better Than Samcart
In fact, utilizing Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Better Than Samcart
A typical method to do this is what’s known as the “AIDA” model:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your product and its capability to remove their pain or attain their preferred condition
Action: give them the chance to buy
Most sales funnels extend these actions throughout multiple pages, processes, emails, and so on.
The primary claim of the one-page funnel is to reduce the process to a single page.Better Than Samcart
A successful page will plainly carry out each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More information on each idea listed below (along with a link to download the whole funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has ended … However make certain you register, since I have big prepare for funnel home builders in the works soon!Better Than Samcart
This simple (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each part.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there are enough crappy marketers out there already.
Specify with your headings – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.Better Than Samcart
A solid starting point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be real. That’s where the next component comes in.
3. Consumer Reviews in 2019 and beyond… Clients are skeptical. Social proof is the very best mental weapon we need to convince individuals.
There is so much information out there that it is extremely tough to understand which to trust.
Social evidence gives us an easy way out … if thousands of people have actually already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.Better Than Samcart
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they’ve made it this far, it indicates they’re practically all set to buy. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid product assurance is all about.
Reviews have revealed that your product has actually worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item assurance.
There are several successful formats for warranties:
30+ day refund 110% money back warranty.
Your client wishes to be assured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is basic, but so crucial.
You require actually to request their money and take it!Better Than Samcart
Here’s where your checkout type comes in.
The main objective of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not require.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you an introduction of current finest practices. I hope you enjoyed it. Additionally, it is essential to resolve the idea that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!