Funnels can be complicated … truly made complex, so complicated that many people quit before they launch their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Better Business Bureauy Samcart
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right? Better Business Bureauy Samcart
Well, it absolutely caught on since Samcart has the ability to charge extremely high rates for this promise:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the rate.Better Business Bureauy Samcart
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.Better Business Bureauy Samcart
A common method to do this is what’s known as the “AIDA” model:
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its ability to eliminate their pain or accomplish their preferred condition
Action: give them the opportunity to buy
A lot of sales funnels extend these steps throughout several pages, procedures, e-mails, and so on.
The main claim of the one-page funnel is to reduce the process to a single page.Better Business Bureauy Samcart
A successful page will plainly execute each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More information on each idea listed below (along with a link to download the whole funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has actually ended … However ensure you register, because I have huge prepare for funnel home builders in the works quickly!Better Business Bureauy Samcart
This easy (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each part.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headings – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Better Business Bureauy Samcart
A strong starting point is “How to accomplish a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be true. That’s where the next element is available in.
3. Consumer Reviews in 2019 and beyond… Clients are hesitant. Social proof is the very best psychological weapon we need to encourage individuals.
There is so much details out there that it is extremely challenging to know which to trust.
Social evidence offers us a simple way out … if countless people have already trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of reviews on your sales page can do.Better Business Bureauy Samcart
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Warranty
If they’ve made it this far, it means they’re practically prepared to buy. Now you just need that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is all about.
Testimonials have shown that your product has worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product guarantee.
There are numerous successful formats for service warranties:
30+ day money back 110% cash back guarantee.
Your customer wishes to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is basic, but so crucial.
You need in fact to request their cash and take it!Better Business Bureauy Samcart
Here’s where your checkout kind comes in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not need.
Do not want to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you a summary of present finest practices. I hope you enjoyed it. In addition, it is essential to resolve the concept that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!