Best Ways To Sell Courses Online

Funnels can be complicated … actually made complex, so complicated that many people give up before they release their very first real campaign. What if you could streamline this and put a sales funnel on a single page?Best Ways To Sell Courses Online

Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.

Best Ways To Sell Courses Online

What is the one-page funnel?

Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.

The basic concept is that you can design a single websites with the best structure to transform cold traffic into customers …

Pretty cool concept, right? Best Ways To Sell Courses Online

Well, it absolutely caught on since Samcart is able to charge very high costs for this guarantee:

Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.Best Ways To Sell Courses Online

In fact, utilizing Cartflows and your favorite WordPress page builder (and even simply Gutenberg).

Best Ways To Sell Courses Online

Why does the one page funnel work?

Let’s take a quick look at why sales funnels work.

Since it takes them through a journey up until a purchase is the only logical outcome.Best Ways To Sell Courses Online

A common method to do this is what’s called the “AIDA” model:

In this particular order, you need to:

Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its ability to eliminate their discomfort or accomplish their wanted condition
Action: give them the chance to purchase

Most sales funnels extend these actions throughout multiple pages, procedures, emails, and so on.

The main claim of the one-page funnel is to reduce the process to a single page.Best Ways To Sell Courses Online

An effective page will plainly execute each of these steps. Let’s have a look at what such a page appears like.

How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?

Follow this tutorial to get a step by step overview of the creation process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).

More details on each concept below (as well as a link to download the entire funnel!).

Get the entire funnel free of charge????
The totally free One Page Funnel has ended … However ensure you register, since I have big plans for funnel builders in the works soon!Best Ways To Sell Courses Online

This simple (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each part.

Here’s a quick breakdown of the significant components of the One Page Funnel:

1. An Engaging Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.

The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the rest of the page.

Some suggestions:

1.Never lie … seriously – there are enough lousy marketers out there already.

Be specific with your headlines – do not simply say “Reach your dreams! Purchase Now!”

Use numbers whenever possible.Best Ways To Sell Courses Online

A solid starting point is “How to achieve a [desired state] WITHOUT [specific pain points].

2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and convey emotion through video than text.

Plus, cold visitors are most likely to see an entertaining (and instructional) video than they are to review 10,000 words of sales text.

The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.

You can utilize numerous video sales letter structures, which I’ll cover in a future post.

The main issue with video sales letters is that your item can sound too excellent to be real. That’s where the next component is available in.

3. Customer Reviews in 2019 and beyond… Customers are doubtful. Social evidence is the very best mental weapon we need to convince people.

There is so much information out there that it is incredibly tough to understand which to trust.

Social proof offers us an easy escape … if countless individuals have currently trusted you and they still look happy … then it’s probably a sure thing.

And that’s exactly what a strong set of reviews on your sales page can do.Best Ways To Sell Courses Online

If you put the testimonials right under the sales video, you achieve this extremely well.

4. A Bold Warranty
If they have actually made it this far, it suggests they’re practically ready to buy. Now you simply need that last tiny touch to make them purchase …

Which’s what a rock-solid item assurance is all about.

Testimonials have actually revealed that your item has worked for others … however your reader will naturally think:

But what if it just does not work for me?

That’s a natural worry everyone will have, and it’s your job to reassure them with an item warranty.

There are numerous effective formats for service warranties:

30+ day refund 110% refund assurance.
Your consumer wishes to be reassured that you will still support them once you have their money.

5. A clear, simple call to action.
This part is basic, however so important.

You need in fact to request for their cash and take it!Best Ways To Sell Courses Online

Here’s where your checkout type is available in.

The primary objective of this action is making the procedure as simple as possible for your users.

Do not ask for 40 data points that you do not need.

Do not wish to ship anything? Then you do not require their shipping address!

This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.

I choose utilizing a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.

Where should we go next?

This tutorial provided you an overview of existing finest practices. I hope you enjoyed it. In addition, it is necessary to eliminate the concept that a particular tool is needed to reach the objective.

Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!

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