Funnels can be made complex … actually complicated, so complicated that many people quit before they introduce their first genuine project. What if you could streamline this and put a sales funnel on a single page?Best Sites To Sell Online Courses
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the right structure to convert cold traffic into customers …
Pretty cool concept, right? Best Sites To Sell Online Courses
Well, it absolutely caught on since Samcart has the ability to charge very high rates for this guarantee:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the cost.Best Sites To Sell Online Courses
In fact, using Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.Best Sites To Sell Online Courses
A common way to do this is what’s called the “AIDA” design:
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its ability to eliminate their discomfort or accomplish their preferred condition
Action: give them the opportunity to buy
Many sales funnels extend these actions across several pages, procedures, e-mails, etc.
The primary claim of the one-page funnel is to reduce the procedure to a single page.Best Sites To Sell Online Courses
An effective page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each principle listed below (along with a link to download the entire funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has ended … But make sure you register, due to the fact that I have big prepare for funnel contractors in the works quickly!Best Sites To Sell Online Courses
This simple (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there are enough crappy online marketers out there already.
Be specific with your headings – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Best Sites To Sell Online Courses
A solid starting point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be true. That’s where the next element comes in.
3. Client Reviews in 2019 and beyond… Consumers are skeptical. Social evidence is the best mental weapon we have to persuade people.
There is a lot details out there that it is incredibly hard to understand which to trust.
Social evidence provides us an easy way out … if countless people have actually currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.Best Sites To Sell Online Courses
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they have actually made it this far, it implies they’re almost all set to purchase. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid product guarantee is everything about.
Reviews have actually shown that your item has actually worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product warranty.
There are numerous successful formats for service warranties:
30+ day refund 110% refund guarantee.
Your consumer wishes to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is basic, but so essential.
You require in fact to request for their cash and take it!Best Sites To Sell Online Courses
Here’s where your checkout type is available in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not require.
Do not want to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you an overview of current best practices. I hope you enjoyed it. Additionally, it is necessary to dispel the concept that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!