Funnels can be made complex … truly made complex, so complex that many people give up prior to they release their very first real project. What if you could streamline this and put a sales funnel on a single page?Best Selling Online Training Courses
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the best structure to transform cold traffic into consumers …
Pretty cool idea, right? Best Selling Online Training Courses
Well, it definitely caught on because Samcart is able to charge extremely high rates for this pledge:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the rate.Best Selling Online Training Courses
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.Best Selling Online Training Courses
A typical method to do this is what’s referred to as the “AIDA” design:
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your product and its ability to remove their discomfort or accomplish their desired condition
Action: provide the opportunity to purchase
Many sales funnels extend these actions throughout multiple pages, processes, e-mails, and so on.
The main claim of the one-page funnel is to shorten the process to a single page.Best Selling Online Training Courses
An effective page will plainly execute each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each concept listed below (in addition to a link to download the whole funnel!).
Get the entire funnel for free????
The free One Page Funnel has ended … But make sure you sign up, since I have big plans for funnel contractors in the works soon!Best Selling Online Training Courses
This simple (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each part.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
1.Never ever lie … seriously – there are enough bad online marketers out there already.
Specify with your headings – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Best Selling Online Training Courses
A strong starting point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be true. That’s where the next part comes in.
3. Consumer Testimonials in 2019 and beyond… Customers are hesitant. Social proof is the very best mental weapon we have to encourage individuals.
There is so much info out there that it is exceptionally tough to know which to trust.
Social evidence provides us an easy way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.Best Selling Online Training Courses
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Bold Assurance
If they’ve made it this far, it means they’re nearly prepared to buy. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid product assurance is all about.
Testimonials have revealed that your item has actually worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item assurance.
There are numerous successful formats for warranties:
30+ day refund 110% refund warranty.
Your client wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is simple, however so essential.
You need in fact to ask for their money and take it!Best Selling Online Training Courses
Here’s where your checkout type comes in.
The main goal of this step is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide offered you an introduction of current best practices. I hope you enjoyed it. Additionally, it is essential to eliminate the idea that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!