Funnels can be made complex … really made complex, so complicated that most people give up before they introduce their very first genuine project. What if you could streamline this and put a sales funnel on a single page?Best Platform To Sell Courses Online
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right? Best Platform To Sell Courses Online
Well, it definitely caught on because Samcart has the ability to charge incredibly high costs for this guarantee:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the cost.Best Platform To Sell Courses Online
In fact, using Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Best Platform To Sell Courses Online
A common way to do this is what’s known as the “AIDA” model:
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your item and its ability to eliminate their pain or attain their desired condition
Action: provide the opportunity to purchase
Most sales funnels extend these steps across numerous pages, procedures, e-mails, etc.
The main claim of the one-page funnel is to reduce the procedure to a single page.Best Platform To Sell Courses Online
An effective page will plainly perform each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each concept listed below (along with a link to download the whole funnel!).
Get the whole funnel totally free????
The free One Page Funnel has actually expired … But make sure you register, because I have big plans for funnel home builders in the works quickly!Best Platform To Sell Courses Online
This simple (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there suffice crappy online marketers out there already.
Be specific with your headings – don’t just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Best Platform To Sell Courses Online
A strong starting point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next component can be found in.
3. Customer Testimonials in 2019 and beyond… Customers are doubtful. Social evidence is the best mental weapon we have to encourage people.
There is so much information out there that it is exceptionally difficult to understand which to trust.
Social evidence gives us an easy escape … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.Best Platform To Sell Courses Online
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Warranty
If they’ve made it this far, it means they’re nearly prepared to purchase. Now you just need that last small touch to make them buy …
Which’s what a rock-solid product guarantee is all about.
Reviews have shown that your product has actually worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item warranty.
There are several effective formats for warranties:
30+ day cash back 110% money back guarantee.
Your consumer wants to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is basic, however so important.
You require really to request for their money and take it!Best Platform To Sell Courses Online
Here’s where your checkout type comes in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not require.
Do not want to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you a summary of existing finest practices. I hope you enjoyed it. Furthermore, it is essential to eliminate the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!