Funnels can be made complex … truly made complex, so complicated that many people quit prior to they launch their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page?Best Platform Sell Courses Online
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the right structure to convert cold traffic into consumers …
Pretty cool idea, right? Best Platform Sell Courses Online
Well, it definitely caught on since Samcart has the ability to charge incredibly high prices for this pledge:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the rate.Best Platform Sell Courses Online
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.Best Platform Sell Courses Online
A typical method to do this is what’s called the “AIDA” model:
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its ability to remove their pain or achieve their wanted condition
Action: provide the chance to buy
Most sales funnels extend these actions throughout numerous pages, procedures, emails, etc.
The main claim of the one-page funnel is to shorten the procedure to a single page.Best Platform Sell Courses Online
A successful page will plainly execute each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More information on each idea listed below (as well as a link to download the entire funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has expired … However make sure you register, since I have big plans for funnel builders in the works soon!Best Platform Sell Courses Online
This easy (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each part.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there suffice crappy online marketers out there already.
Specify with your headlines – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Best Platform Sell Courses Online
A solid beginning point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be true. That’s where the next component is available in.
3. Consumer Reviews in 2019 and beyond… Customers are doubtful. Social proof is the best mental weapon we need to encourage people.
There is a lot details out there that it is exceptionally challenging to know which to trust.
Social proof gives us an easy way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.Best Platform Sell Courses Online
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they have actually made it this far, it implies they’re almost ready to purchase. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid item warranty is all about.
Testimonials have shown that your product has actually worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product assurance.
There are a number of successful formats for service warranties:
30+ day cash back 110% refund assurance.
Your consumer wants to be reassured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is easy, but so important.
You need really to request for their money and take it!Best Platform Sell Courses Online
Here’s where your checkout form comes in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not require.
Do not want to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you an overview of current finest practices. I hope you enjoyed it. Furthermore, it’s important to dispel the idea that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!