Funnels can be made complex … actually made complex, so complex that many people give up before they release their first genuine project. What if you could streamline this and put a sales funnel on a single page? Atrribio Samcart
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single web page with the right structure to transform cold traffic into customers …
Pretty cool concept, right? Atrribio Samcart
Well, it absolutely caught on because Samcart is able to charge exceptionally high prices for this pledge:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the rate.Atrribio Samcart
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Atrribio Samcart
A typical way to do this is what’s called the “AIDA” model:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its ability to eliminate their discomfort or achieve their desired condition
Action: give them the chance to purchase
The majority of sales funnels extend these steps throughout numerous pages, procedures, e-mails, and so on.
The primary claim of the one-page funnel is to reduce the procedure to a single page.Atrribio Samcart
An effective page will plainly perform each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More details on each idea listed below (as well as a link to download the entire funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has ended … However ensure you sign up, since I have huge plans for funnel contractors in the works quickly!Atrribio Samcart
This simple (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there suffice crappy online marketers out there currently.
Specify with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Atrribio Samcart
A strong starting point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be real. That’s where the next component can be found in.
3. Consumer Reviews in 2019 and beyond… Clients are skeptical. Social evidence is the very best psychological weapon we have to convince individuals.
There is so much info out there that it is incredibly challenging to understand which to trust.
Social proof provides us an easy escape … if countless people have currently trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.Atrribio Samcart
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Bold Assurance
If they’ve made it this far, it implies they’re almost prepared to purchase. Now you simply need that last tiny touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.
Testimonials have revealed that your item has actually worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product guarantee.
There are numerous successful formats for warranties:
30+ day cash back 110% cash back assurance.
Your consumer wishes to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is simple, but so essential.
You need actually to request their cash and take it!Atrribio Samcart
Here’s where your checkout type can be found in.
The primary goal of this action is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Do not wish to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you an overview of existing best practices. I hope you enjoyed it. In addition, it is essential to resolve the concept that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!