Funnels can be complicated … really complicated, so complicated that the majority of people quit prior to they launch their first real project. What if you could simplify this and put a sales funnel on a single page? Asana Samcart
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right? Asana Samcart
Well, it absolutely caught on due to the fact that Samcart is able to charge exceptionally high prices for this pledge:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the cost.Asana Samcart
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.Asana Samcart
A typical way to do this is what’s known as the “AIDA” design:
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its capability to eliminate their discomfort or achieve their desired condition
Action: give them the chance to buy
A lot of sales funnels extend these steps across numerous pages, processes, e-mails, and so on.
The primary claim of the one-page funnel is to reduce the process to a single page.Asana Samcart
An effective page will plainly carry out each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each principle below (along with a link to download the whole funnel!).
Get the whole funnel totally free????
The complimentary One Page Funnel has actually expired … But make sure you sign up, because I have big prepare for funnel home builders in the works quickly!Asana Samcart
This basic (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the rest of the page.
1.Never ever lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headings – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Asana Samcart
A solid starting point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be real. That’s where the next part can be found in.
3. Consumer Reviews in 2019 and beyond… Customers are skeptical. Social evidence is the very best mental weapon we need to convince people.
There is so much details out there that it is exceptionally tough to know which to trust.
Social proof offers us an easy escape … if countless individuals have already trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.Asana Samcart
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Guarantee
If they’ve made it this far, it suggests they’re nearly all set to buy. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid product warranty is all about.
Reviews have actually revealed that your item has actually worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item assurance.
There are several effective formats for service warranties:
30+ day cash back 110% cash back assurance.
Your consumer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is basic, however so crucial.
You need in fact to ask for their cash and take it!Asana Samcart
Here’s where your checkout form is available in.
The primary goal of this action is making the process as easy as possible for your users.
Do not request for 40 data points that you do not require.
Do not wish to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you an overview of present finest practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the idea that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!