Funnels can be complicated … really complicated, so complex that the majority of people quit before they release their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? App Like Samcart
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single web page with the right structure to transform cold traffic into customers …
Pretty cool idea, right? App Like Samcart
Well, it definitely caught on since Samcart has the ability to charge incredibly high costs for this guarantee:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the cost.App Like Samcart
In fact, utilizing Cartflows and your favorite WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.App Like Samcart
A common method to do this is what’s known as the “AIDA” model:
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its capability to remove their discomfort or achieve their wanted condition
Action: give them the chance to purchase
Most sales funnels extend these actions across numerous pages, procedures, emails, and so on.
The main claim of the one-page funnel is to shorten the process to a single page.App Like Samcart
A successful page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each idea below (along with a link to download the entire funnel!).
Get the whole funnel for free????
The free One Page Funnel has expired … However ensure you sign up, because I have huge plans for funnel builders in the works quickly!App Like Samcart
This basic (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there suffice bad online marketers out there currently.
Specify with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.App Like Samcart
A strong starting point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be true. That’s where the next element is available in.
3. Client Testimonials in 2019 and beyond… Customers are hesitant. Social proof is the very best psychological weapon we have to persuade individuals.
There is so much details out there that it is exceptionally difficult to know which to trust.
Social proof gives us a simple escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of reviews on your sales page can do.App Like Samcart
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Warranty
If they have actually made it this far, it implies they’re nearly ready to purchase. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid product assurance is everything about.
Testimonials have shown that your item has worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product guarantee.
There are a number of successful formats for service warranties:
30+ day money back 110% cash back assurance.
Your consumer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is easy, however so important.
You need in fact to request their money and take it!App Like Samcart
Here’s where your checkout kind comes in.
The main objective of this step is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Do not want to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide provided you an overview of current finest practices. I hope you enjoyed it. In addition, it is essential to eliminate the concept that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!