Funnels can be made complex … actually made complex, so complex that the majority of people give up before they release their very first genuine project. What if you could simplify this and put a sales funnel on a single page?Amazon Selling Online Course
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right? Amazon Selling Online Course
Well, it definitely caught on since Samcart has the ability to charge incredibly high prices for this promise:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the rate.Amazon Selling Online Course
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.Amazon Selling Online Course
A common method to do this is what’s called the “AIDA” design:
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its ability to remove their discomfort or accomplish their wanted condition
Action: provide the opportunity to purchase
A lot of sales funnels extend these steps across multiple pages, procedures, e-mails, and so on.
The main claim of the one-page funnel is to shorten the procedure to a single page.Amazon Selling Online Course
An effective page will plainly execute each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each concept below (along with a link to download the entire funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has actually expired … But make sure you register, since I have big plans for funnel builders in the works soon!Amazon Selling Online Course
This simple (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
1.Never ever lie … seriously – there suffice lousy online marketers out there currently.
Be specific with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.Amazon Selling Online Course
A strong beginning point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be real. That’s where the next component can be found in.
3. Customer Testimonials in 2019 and beyond… Clients are skeptical. Social proof is the best mental weapon we have to encourage people.
There is so much information out there that it is exceptionally challenging to understand which to trust.
Social proof gives us a simple way out … if countless individuals have currently trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of reviews on your sales page can do.Amazon Selling Online Course
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Vibrant Warranty
If they have actually made it this far, it implies they’re almost prepared to buy. Now you just need that last small touch to make them buy …
Which’s what a rock-solid item assurance is all about.
Reviews have shown that your item has actually worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with an item guarantee.
There are numerous effective formats for service warranties:
30+ day cash back 110% money back guarantee.
Your customer wants to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is simple, but so important.
You require really to request their money and take it!Amazon Selling Online Course
Here’s where your checkout form is available in.
The main goal of this step is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Do not want to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial provided you an introduction of present finest practices. I hope you enjoyed it. Additionally, it is very important to eliminate the idea that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!