Funnels can be made complex … truly complicated, so complex that the majority of people quit prior to they introduce their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Allow Paypal Credit Samcart
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right? Allow Paypal Credit Samcart
Well, it definitely caught on since Samcart has the ability to charge extremely high prices for this promise:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the price.Allow Paypal Credit Samcart
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.Allow Paypal Credit Samcart
A common method to do this is what’s referred to as the “AIDA” model:
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its capability to eliminate their discomfort or attain their wanted condition
Action: give them the chance to purchase
Most sales funnels extend these steps across numerous pages, processes, e-mails, etc.
The main claim of the one-page funnel is to shorten the process to a single page.Allow Paypal Credit Samcart
A successful page will clearly perform each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More details on each concept listed below (in addition to a link to download the whole funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has ended … However ensure you sign up, because I have big prepare for funnel contractors in the works quickly!Allow Paypal Credit Samcart
This basic (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there suffice crappy marketers out there already.
Be specific with your headlines – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Allow Paypal Credit Samcart
A strong starting point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be real. That’s where the next element comes in.
3. Client Testimonials in 2019 and beyond… Customers are skeptical. Social evidence is the very best mental weapon we need to encourage individuals.
There is so much info out there that it is extremely challenging to understand which to trust.
Social proof gives us an easy escape … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.Allow Paypal Credit Samcart
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Assurance
If they’ve made it this far, it means they’re nearly ready to purchase. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid product warranty is everything about.
Reviews have revealed that your product has actually worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item guarantee.
There are numerous successful formats for warranties:
30+ day money back 110% refund guarantee.
Your consumer wants to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, but so important.
You require actually to request for their cash and take it!Allow Paypal Credit Samcart
Here’s where your checkout form is available in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t want to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you an introduction of present best practices. I hope you enjoyed it. Additionally, it is very important to dispel the idea that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!