Funnels can be made complex … actually made complex, so complex that many people give up prior to they launch their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Add Terms To Samcart Checkout
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single web page with the best structure to transform cold traffic into clients …
Pretty cool concept, right? Add Terms To Samcart Checkout
Well, it absolutely caught on due to the fact that Samcart has the ability to charge very high prices for this pledge:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the price.Add Terms To Samcart Checkout
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.Add Terms To Samcart Checkout
A common method to do this is what’s called the “AIDA” model:
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your item and its capability to remove their discomfort or accomplish their wanted condition
Action: give them the opportunity to buy
Many sales funnels extend these actions across several pages, processes, e-mails, and so on.
The main claim of the one-page funnel is to shorten the process to a single page.Add Terms To Samcart Checkout
An effective page will plainly carry out each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More information on each principle listed below (as well as a link to download the entire funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has actually expired … But ensure you sign up, since I have big plans for funnel contractors in the works soon!Add Terms To Samcart Checkout
This easy (but reliable) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there are enough bad online marketers out there already.
Be specific with your headings – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Add Terms To Samcart Checkout
A strong starting point is “How to accomplish a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be true. That’s where the next element can be found in.
3. Client Reviews in 2019 and beyond… Consumers are doubtful. Social proof is the very best mental weapon we have to persuade people.
There is a lot info out there that it is incredibly challenging to know which to trust.
Social evidence offers us a simple way out … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of reviews on your sales page can do.Add Terms To Samcart Checkout
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Warranty
If they have actually made it this far, it suggests they’re practically all set to buy. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid product guarantee is everything about.
Reviews have revealed that your item has actually worked for others … but your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item warranty.
There are numerous successful formats for service warranties:
30+ day cash back 110% money back guarantee.
Your consumer wants to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is easy, however so essential.
You require really to request for their money and take it!Add Terms To Samcart Checkout
Here’s where your checkout form is available in.
The main objective of this action is making the process as simple as possible for your users.
Do not request for 40 information points that you do not need.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you a summary of existing finest practices. I hope you enjoyed it. Moreover, it’s important to resolve the concept that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!