Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the right structure to transform cold traffic into customers …
Well, it definitely caught on because Samcart is able to charge incredibly high prices for this promise:
In fact, using Cartflows and your favorite WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
A common way to do this is what’s referred to as the “AIDA” design:
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your item and its ability to eliminate their pain or accomplish their desired condition
Action: give them the opportunity to purchase
Many sales funnels extend these steps throughout multiple pages, procedures, e-mails, etc.
An effective page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each principle below (along with a link to download the whole funnel!).
Get the entire funnel for free????
This basic (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each component.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never ever lie … seriously – there are enough crappy marketers out there already.
Be specific with your headlines – don’t simply say “Reach your dreams! Buy Now!”
A solid beginning point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next part can be found in.
3. Consumer Testimonials in 2019 and beyond… Customers are hesitant. Social evidence is the best mental weapon we need to persuade people.
There is so much details out there that it is incredibly difficult to know which to trust.
Social evidence offers us an easy escape … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a winner.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Guarantee
If they have actually made it this far, it indicates they’re almost all set to buy. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid item warranty is everything about.
Reviews have shown that your item has worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product assurance.
There are numerous successful formats for guarantees:
30+ day refund 110% refund warranty.
Your customer wishes to be reassured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is easy, however so crucial.
Here’s where your checkout kind comes in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not need.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide offered you an overview of present best practices. I hope you enjoyed it. Additionally, it is necessary to resolve the idea that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!