Funnels can be complicated … really made complex, so complicated that many people quit prior to they introduce their first real project. What if you could simplify this and put a sales funnel on a single page? Add Facebook Pixel To Samcart
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right? Add Facebook Pixel To Samcart
Well, it absolutely caught on since Samcart is able to charge incredibly high rates for this pledge:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the rate.Add Facebook Pixel To Samcart
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.Add Facebook Pixel To Samcart
A common way to do this is what’s called the “AIDA” design:
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its capability to eliminate their pain or achieve their wanted condition
Action: give them the chance to buy
The majority of sales funnels extend these steps across numerous pages, processes, e-mails, etc.
The main claim of the one-page funnel is to reduce the process to a single page.Add Facebook Pixel To Samcart
An effective page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each principle below (as well as a link to download the whole funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has expired … But make certain you register, since I have big prepare for funnel contractors in the works soon!Add Facebook Pixel To Samcart
This simple (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each component.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the remainder of the page.
Some pointers:
1.Never ever lie … seriously – there are enough crappy marketers out there already.
Specify with your headlines – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Add Facebook Pixel To Samcart
A strong beginning point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be real. That’s where the next element comes in.
3. Consumer Reviews in 2019 and beyond… Consumers are hesitant. Social evidence is the very best mental weapon we need to convince individuals.
There is so much information out there that it is incredibly difficult to understand which to trust.
Social proof provides us a simple escape … if countless individuals have currently trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of reviews on your sales page can do.Add Facebook Pixel To Samcart
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Assurance
If they have actually made it this far, it implies they’re almost prepared to purchase. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid item assurance is everything about.
Reviews have revealed that your product has actually worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item guarantee.
There are several successful formats for guarantees:
30+ day refund 110% refund warranty.
Your consumer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is basic, but so important.
You need really to ask for their cash and take it!Add Facebook Pixel To Samcart
Here’s where your checkout kind comes in.
The primary goal of this step is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Do not want to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you an overview of present best practices. I hope you enjoyed it. Furthermore, it is essential to resolve the idea that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!
