Funnels can be complicated … really made complex, so complicated that the majority of people give up before they launch their first real campaign. What if you could streamline this and put a sales funnel on a single page? 1shoppingcart Vs Samcart
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the right structure to convert cold traffic into customers …
Pretty cool concept, right? 1shoppingcart Vs Samcart
Well, it absolutely caught on because Samcart has the ability to charge very high prices for this pledge:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.1shoppingcart Vs Samcart
In fact, using Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.1shoppingcart Vs Samcart
A typical way to do this is what’s known as the “AIDA” design:
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its capability to eliminate their discomfort or accomplish their desired condition
Action: provide the chance to buy
Most sales funnels extend these actions throughout multiple pages, processes, e-mails, etc.
The main claim of the one-page funnel is to shorten the procedure to a single page.1shoppingcart Vs Samcart
A successful page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More information on each principle below (as well as a link to download the entire funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has actually ended … But make sure you register, since I have huge plans for funnel builders in the works quickly!1shoppingcart Vs Samcart
This easy (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never ever lie … seriously – there suffice lousy marketers out there already.
Be specific with your headings – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.1shoppingcart Vs Samcart
A solid starting point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be true. That’s where the next component can be found in.
3. Customer Testimonials in 2019 and beyond… Consumers are hesitant. Social proof is the best mental weapon we need to persuade people.
There is so much info out there that it is extremely difficult to know which to trust.
Social proof offers us an easy way out … if thousands of people have currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.1shoppingcart Vs Samcart
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Bold Assurance
If they’ve made it this far, it means they’re almost all set to buy. Now you just need that last tiny touch to make them buy …
Which’s what a rock-solid product assurance is all about.
Reviews have shown that your item has actually worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item assurance.
There are numerous effective formats for warranties:
30+ day refund 110% money back warranty.
Your consumer wishes to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is basic, however so essential.
You need actually to ask for their cash and take it!1shoppingcart Vs Samcart
Here’s where your checkout form is available in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial offered you a summary of current best practices. I hope you enjoyed it. In addition, it is very important to dispel the concept that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!