Funnels can be made complex … actually complicated, so complicated that the majority of people quit prior to they introduce their very first real campaign. What if you could simplify this and put a sales funnel on a single page? 1 Page Website Blueprint Headline Lead Story Pitch Evidence Offer Close Samcart
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the best structure to convert cold traffic into customers …
Pretty cool idea, right? 1 Page Website Blueprint Headline Lead Story Pitch Evidence Offer Close Samcart
Well, it absolutely caught on since Samcart has the ability to charge very high costs for this guarantee:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the rate.1 Page Website Blueprint Headline Lead Story Pitch Evidence Offer Close Samcart
In fact, using Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.1 Page Website Blueprint Headline Lead Story Pitch Evidence Offer Close Samcart
A common way to do this is what’s known as the “AIDA” design:
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its capability to remove their pain or achieve their desired condition
Action: provide the chance to purchase
A lot of sales funnels extend these actions throughout multiple pages, processes, emails, and so on.
The main claim of the one-page funnel is to reduce the process to a single page.1 Page Website Blueprint Headline Lead Story Pitch Evidence Offer Close Samcart
A successful page will plainly carry out each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More information on each idea listed below (as well as a link to download the entire funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has expired … However make certain you register, since I have huge plans for funnel contractors in the works quickly!1 Page Website Blueprint Headline Lead Story Pitch Evidence Offer Close Samcart
This basic (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there suffice lousy online marketers out there already.
Be specific with your headlines – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.1 Page Website Blueprint Headline Lead Story Pitch Evidence Offer Close Samcart
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next part comes in.
3. Client Testimonials in 2019 and beyond… Clients are skeptical. Social proof is the best psychological weapon we need to persuade people.
There is a lot info out there that it is extremely tough to understand which to trust.
Social proof provides us a simple way out … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.1 Page Website Blueprint Headline Lead Story Pitch Evidence Offer Close Samcart
If you put the reviews right under the sales video, you accomplish this very well.
4. A Vibrant Assurance
If they have actually made it this far, it indicates they’re practically all set to purchase. Now you just require that last small touch to make them buy …
Which’s what a rock-solid product guarantee is all about.
Reviews have shown that your item has worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product guarantee.
There are numerous effective formats for warranties:
30+ day cash back 110% cash back assurance.
Your consumer wants to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is simple, but so important.
You need really to ask for their cash and take it!1 Page Website Blueprint Headline Lead Story Pitch Evidence Offer Close Samcart
Here’s where your checkout type comes in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you a summary of present best practices. I hope you enjoyed it. In addition, it is very important to eliminate the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!