Funnels can be complicated … truly complicated, so complex that many people give up before they introduce their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? 1 Page Funnel Samcart
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right? 1 Page Funnel Samcart
Well, it certainly caught on due to the fact that Samcart has the ability to charge exceptionally high prices for this promise:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the cost.1 Page Funnel Samcart
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.1 Page Funnel Samcart
A common way to do this is what’s called the “AIDA” design:
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its ability to eliminate their pain or attain their preferred condition
Action: provide the opportunity to buy
The majority of sales funnels extend these actions across multiple pages, processes, emails, and so on.
The main claim of the one-page funnel is to shorten the process to a single page.1 Page Funnel Samcart
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More information on each idea below (along with a link to download the entire funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has actually expired … But make sure you register, because I have big prepare for funnel builders in the works soon!1 Page Funnel Samcart
This easy (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the rest of the page.
1.Never ever lie … seriously – there suffice crappy marketers out there currently.
Specify with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.1 Page Funnel Samcart
A strong beginning point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be true. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond… Consumers are skeptical. Social evidence is the best mental weapon we have to persuade people.
There is so much information out there that it is extremely tough to understand which to trust.
Social proof provides us a simple way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.1 Page Funnel Samcart
If you put the reviews right under the sales video, you achieve this very well.
4. A Vibrant Warranty
If they have actually made it this far, it means they’re nearly prepared to buy. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid item warranty is all about.
Reviews have revealed that your item has actually worked for others … but your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product guarantee.
There are a number of successful formats for service warranties:
30+ day money back 110% refund guarantee.
Your customer wants to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is easy, but so crucial.
You require in fact to ask for their money and take it!1 Page Funnel Samcart
Here’s where your checkout form is available in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not need.
Do not want to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial offered you an introduction of existing best practices. I hope you enjoyed it. Additionally, it’s important to dispel the concept that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!