Funnels can be made complex … truly made complex, so complicated that many people give up prior to they release their first real project. What if you could streamline this and put a sales funnel on a single page? 1 Page Blueprint Samcart
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right? 1 Page Blueprint Samcart
Well, it definitely caught on because Samcart is able to charge very high rates for this promise:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the cost.1 Page Blueprint Samcart
In fact, using Cartflows and your preferred WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.1 Page Blueprint Samcart
A typical way to do this is what’s known as the “AIDA” model:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its capability to eliminate their pain or attain their desired condition
Action: provide the opportunity to buy
A lot of sales funnels extend these steps across multiple pages, procedures, e-mails, etc.
The main claim of the one-page funnel is to reduce the procedure to a single page.1 Page Blueprint Samcart
A successful page will plainly carry out each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More details on each idea below (as well as a link to download the entire funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has actually ended … But ensure you register, because I have huge plans for funnel contractors in the works soon!1 Page Blueprint Samcart
This simple (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there are enough crappy marketers out there already.
Specify with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.1 Page Blueprint Samcart
A strong starting point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be real. That’s where the next part can be found in.
3. Client Reviews in 2019 and beyond… Customers are skeptical. Social evidence is the best mental weapon we have to persuade people.
There is a lot details out there that it is incredibly tough to know which to trust.
Social evidence provides us an easy escape … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.1 Page Blueprint Samcart
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Bold Assurance
If they’ve made it this far, it indicates they’re practically prepared to buy. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid product assurance is all about.
Testimonials have revealed that your item has worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product warranty.
There are several effective formats for warranties:
30+ day cash back 110% cash back warranty.
Your customer wishes to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is simple, but so essential.
You require actually to request their money and take it!1 Page Blueprint Samcart
Here’s where your checkout type is available in.
The primary objective of this action is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide offered you a summary of current finest practices. I hope you enjoyed it. In addition, it is very important to eliminate the idea that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!